Oswego Brewing Company Labels and Merchandise
Oswego Brewing Company needed a label that could be used on the regular release beers that could easily adapt the colors and text used on them. The herringbone pattern used replicates the wood pattern on the bar at the brewery. The grunge on the label pulls in the feel you get when visiting the brewery and the look of an old firehouse which they currently reside in.
For the more limited release beers that are bottled, more unique labels are created. For the one year anniversary two barrel aged beers were recreated and named daguerreotype, based on an early photographic technique. The image used on the label was an actual photo taken in this style of downtown Oswego where the brewery is located.
Branded shirts were created to sell for events and in the brewery on a daily basis. The designs kept with a simple and grunge style similar to the beer labels and the feel you get when going to the brewery.