Mindful Birthing Logo

Mindful Birthing wanted a new logo that would attract a broader audience. The brand originally focused on mothers in the United States and they were wanting to expand upon their brand and the work that they do to reach an international audience and a resource to anyone during childbirth.

Their original logo was a lotus flower, but it was too busy and not approachable. A more simplified lotus flower logo was one option that was presented using their existing brand colors. The second logo option that was presented was an abstract flower that contained 9 sections to represent the 9 months of pregnancy.