Growing Brilliantly Capital Campaign Exhibits
Growing Brilliantly is a five-year capital campaign of The Morton Arboretum that will increase its impact, studying, protecting, and preserving of trees in the Chicago region and around the world.
The goal of the two exhibit areas was to raise awareness of the campaign to the public and Arboretum guests in hopes that they will donate to the cause. It was important to collaborate with the Exhibits team to recognize limitations of a curved wall while also making it stand apart from the environment. A dark background against the bright use of color and imagery was used to catch the attention of people walking by.