Caleb Phelps

2019 Evergreen Gala

The 2019 Evergreen Gala for The Morton Arboretum was a new theme that would then be used for several years to come to gain recognition.

By using the word Evergreen, it was in the sense of time, not the tree itself. This made it somewhere of a challenge to incorporate colors that worked well with the word Evergreen, but could be changed in the coming years while still using the same name. The greens for this invitation were used to push the boundaries of the branded greens typically used by the Arboretum and a burnt orange was used as a pop of color to draw an element of fall into the concept.